Sales & Marketing Transaction that involves the transfer of services/ products for money is called sales management.the act of meeting of buyers and providing them with a service for a negotiated compensation. It forms an integral part of commercial activity. Selling is a practical implementation of marketing.Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company's objectives.